From the MCRFB radio scrapbook: 1945
WXYZ Reaches for Phone Giveaways
DETROIT, June 9 — WXYZ is going in heavy for telephone shows, reaching a new high of 14 a week, with the addition of I’ve Got Your Number, which opened Monday night (June 4). New show goes on Monday and Wednesday at 6:15, and will be a sustaining (program), tied up with radio set giveaways.
Background of the giveaways of the receivers, which seem nearly like gold at this time, was the purchase of 1,200 Emerson radio sets by the station back in 1941, before sets were frozen. Some 1,100 of these sets have been given away in past promotions, the last over a year ago. Today, with the demands for new sets to replace worn out radios higher than ever before and with the anticipated unfreezing of production in the coming months, it became evident that right now was the best possible time to capitalize on the giveaways of the remaining 100.
At the same time, arrangements are being made to switch Crosstown Quiz, aired Tuesdays and Thursdays at 6:15 p.m. from the Telenews Theater, over to a telephone show, with the same sponsor, Crawford’s Clothes. In addition WXYZ had two five-day telephone programs as well, Breakfast Table, staged in the early morning with alternating sponsors, and Tip Top Quiz, sponsored by Ward Baking coming at 12:45, making up the total of 14 shows a week. END.
(Information and news source: Billboard; June 16, 1945).
