Combination of her emotional style and Bacharach and David’s dramatic material has led to a memorable string of hits
Is there a new wave of R&B singers carrying the ball today? The increasing legion of fans being picked up along the way by slim, svelte, pretty Dionne Warwick might well advance this thesis.
Miss Warwick, of East Orange, N. J., has the same roots that many other R&B-oriented pop stylists have today, namely, the church. But somehow, there is a new element involved, not only in the relatively sophisticated delivery, but in the material she sings. Her songs are largely the work of Burt Bacharach and Hal David, a pair of ASCAP pop writers who make their headquarters in the offices of Famous Music in the Brill Building, informally known as the capitol of Tin Pan Alley.
This in itself is a switch from the expected, since this team has written such pop hits as “Wives And Lovers” and “Love With the Proper Stranger.” It’s interesting to note too, that Bacharach and David just recently have brought their intense and dramatic wares to Maxine Brown, (“I Cry Alone”) a singer strongly identified with the more popular connotation of R&B performance and material, with somewhat the same kind of classy sound that’s come to be expected of Miss Warwick.
Dionne Warwick herself gives another clue to her own new direction in her open admiration for the vocal class of Nancy Wilson. “I think she is absolutely fabulous,” she said recently. “And I think Etta James is one artist who has never reached the level she should have. She has so much to offer. With the fellows, I would take Sinatra and Sammy Davis Jr. What can you say? They speak for themselves.
“As far as the newer people go, Dusty Springfield wins by a mile, for my money. She is too much! What a talent. I know Burt (Bacharach) and Hal (David) are writing for her now too, and I’d say she did pretty well with her first by them, “Wishin’ And Hopin’.”
Only recently, Dionne was selected to be the featured singer at the Cannes Film Festival, a rare distinction for an artist so relatively new in the business. Just two years ago, she was singing in the Newark, N. J. recording studios of Savoy Records as part of a group.
“I was with my aunts and uncles in a gospel song group. We called it the Drinkard Singers. We sang a lot of gospel on records for Savoy and later we used to work as a background vocal group with people like Sam ‘The Man’ Taylor. That was about two years ago when I was 21.
“Then I began doing more background and less gospel singing. I was in New York singing on a date with the Drifters when they cut ‘Mexican Divorce.’ My sister, Dee Dee, was on the date with me too. She was doing the background melody and I was singing top, but for some reason, Burt Bacharach, who was conducting the date, heard me. I must have been singing too loud. Anyway, he asked me to do some demos of his songs and that’s how it started.
“Burt and Hal manage me now along with the Wand Management company at Scepter Records. I think I’ve gotten a good start on records. After all, it’s only been about a year as a soloist. I’d like to do some stage roles, maybe on Broadway if I’m good enough. But I really don’t know when I’ll ever get a chance, the way my schedule looks. I’ll be in Europe a great deal of the time between now and the end of the year, doing concerts and night club work.
“I know I’ll find a few friends in Europe, but I hope I won’t be losing something I’ve been able to build back home. That would be a great tragedy. But I’ve done enough recording recently to keep the company well supplied while I’m gone. I hope they’re all hits.”
As Dionne has said, she’s going to be mighty busy making the European scene. Important things are on tap after she gets back too. But that won’t be until around next Thanksgiving. She left Friday (July 31) to start her almost four months of junketing.
Her line-up includes four days of solo concerts in the south of France, six days at the Casino in Knokke, Belgium; another six days in Ostend; and from August 21 to September 17 she’ll do an extended series of concerts and television dates throughout the continent and in North Africa.
On September 20, there will be a date on Britain’s “Sunday Night at the London Palladium” TV show and then she moves immediately across the Channel to Paris’ famed Olympia Theater, where she’ll costar with a top French singer until October 13. On October 14, she does another TV special in London and then goes on a tour of the United Kingdom until November 23.
“When she returns from Europe, we plan to have her do an album of standard songs,” said Paul Kantor, head of Wand Management. “We’ll also be working on material for her to do in her club act. We’re planning big things for Dionne, believe me.”
Speaking of class, the girl whose consecutive hits include “Don’t Make Me Over,” “Anyone Who Had a Heart,” “Walk on By,” and now the two-sided “You’ll Never Get to Heaven” and “A House Is Not A Home,” also picked up a nice mention in Vogue Magazine last month, in that publication’s “People Are Talking About” department. END
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Information, credit, and news source: Music Business, August 22, 1964
At Kenyon & Eckhardt, Don Miller isaccount executive on the Lincoln-Mercury business. Like Ford, L-M has been active recently only in TV, sponsoring Toast of the Town on CBS-TV. This show is live in the East, plus Detroit and Chicago, and kinescoped to the rest of the network. K&E also has the Detroit L-M dealers who are buying spots on all three local TV stations, plus weather reports over WXYZ-TV.
Packard Motor Co. has only one show going now, a WWJ-TV presentation of the George Scotti Show. Young & Rubicam, which just celebrated its 18th year as agency for Packard, handles the show.
Ford, in a surprise move in May, announced that its entire effort on the air was going to be concentrated on TV. The AM Ford Theatre was dropped as of July 1 and the entire budget thrown to the Ford Television Theatre, which is to go to every other week in October, with tentative plans for weekly operation after the first of next year. The Ford Dealers fell into line with this policy by dropping the Fred Allen Show at the conclusion of this season.
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The dealer TV offering, through the Crystal Ball, is being sponsored by the 16 sales districts that have TV outlets in their area. (There are 33 Ford sales districts, with 21 of them handled by the Detroit office of J. Walter Thompson Co.) Eight of them are using TV spots or short programs, including the Detroit Dealer buy of Baseball Scoreboard on WXYZ-TV, which gives the results of all major league games seven days a week. In the AM field, however, only one district is active in spots at present, the Denver area using a schedule on used cars.
This picture is subject to change with practically no notice, however, and in view of the dropping of the Allen show, the budget may allow for more in the way of spots. Last year, when the 1949 Ford was introduced, all 21 of the Detroit-handled districts used a large schedule of spots.
Getting a little car-sick? Let’s settle your nerves with another quick look at this enormous market, big and active enough to soothe the most ambitious salesman.
Though Detroit is 1,000 miles from the nearest ocean, it still ranks second only to New York as a customs district, largely because of the city’s heavy trade with Canada, the second largest customer of the U. S. Over the river to Windsor, Ont., soars the Ambassador Bridge, while the Fleetway Tunnel burrows beneath the water.
The river forms a natural harbor, and the banks are lined with wharves and elevators, helping to handle the north and southbound ore, grain and automobile shipping. Five major railroads service the Detroit area, plus several smaller lines and scores of trucking systems.
Leading products include automobile bodies, parts and accessories, steel and pig iron, brass products, pharmaceuticals, heavy chemicals, paints and varnishes, stoves and furnaces, electric appliances, machinery, foundry products, tools, dies, gauges, jigs and fixtures, adding and calculating machines, soda ash, salt, cleaning compounds, screw machine products and cutting tools.
One of the important things to remember about Detroit is the large foreign speaking population, a classification in which the city ranks third in the nation. Hamtramck, a city completely surrounded by Detroit, has a population of over 300,000, mostly of Polish extraction. There are also strong nationality centers of Italians, Slavs, Irish, Greeks and many others, though each year brings a more thorough breaking -up of the old tendency to huddle together in nationality groups.
The market is big in every sense of the word. Last year, estimates of the value of the Wayne County factory product value were $7.9 billion. The highly paid workmen of the factories didn’t do badly, either, taking home $1,530,000,000 as their share of the bounty. The high wages of the factories in the area have had their effect on the wages of every other trade and profession. Employees of the Detroit Street Railway, a municipally owned transportation system, are among the highest paid workers in their classification in the country.
And lest the use of 1948 figures bring the suspicion that 1949 figures haven’t kept pace, the April 25 issue of the Board of Commerce paper, The Detroiter, shows that whatever the rest of the country thinks of a recession, Detroit is too busy turning out goods to worry about it. With 498,000 factory workers employed during the first three months of 1949 (a gain of 24,000), they had raised their weekly average pay to $66.89, with factory payrolls at $33 million weekly increases over the same 1948 period of 5.1 %, 8.7 %, and 14.2%, respectively.
Though department store sales were down 5 %, most of this was attributed to the later Easter date, and in any case, the increase of $21 million in bank savings, and $6.6 million in E Bond holdings, reflected that Detroiters still had the wherewithal. With the slight downward movement of living costs, the area’s purchasing power is expected to remain on the upgrade.
The tobacco industry was one of the brightest spots in the 1948 U. S. sales picture, producing 352 billion cigarettes, and Detroit didn’t hurt sales a bit, buying one out of every 25 packages sold. Produce is another item that ranks high in big business in Detroit, for the Produce Terminal reported the unloading of 30,248 carloads of fresh fruits and vegetables.
Naturally, Detroit as a home-loving city, specializes in brides. The city had 26,077 marriages in 1948, and multiplying this by the national estimate of $4,900 in merchandise and gifts that brides are directly or indirectly responsible for, shows a sub-market in Detroit of $127,777,000, and not all in silver butter dishes! If it’s baby foods or diapers you’re selling, 48,148 new customers came to Detroit in 1948, only 2,000 less than the all-time high of 1947.
While Detroit has its feet in the factories, it also has a place in its heart for the arts. The Art Center, just north of downtown, includes the $4 million Italian Renaissance style Institute of Arts, the white marble Public Library, and the Rackham Memorial, center of the city’s engineering societies.
A mecca for tourists as well as residents is the Ford Foundation in near-by Dearborn, where Henry Ford recreated a replica of an age gone by in beautiful Greenfield Village. Detroit has the largest Masonic Temple in the world, with two floors occupied by Fort Industry’s WJBK and WJBK-TV.
Four major airports serve the Detroit area. The Municipal Airport on the east side, just 10 minutes from downtown, is one of the country’s busiest, handling just air freight and private plane traffic. With the increased use of four-motored planes, all the passenger airlines moved out to the giant Willow Run Airport, site of the Ford B-24 building operations during the war.
BROADCASTING August 1, 1949
The 30-mile trip from downtown to Willow Run has been a sore point with Detroiters and they are solving it in a typical way by making a tentative agreement with Canada to build an international airfield just outside Windsor, only 12 minutes from Detroit.
Such a city was bound to develop some outstanding advertising agencies, agencies which have been consistent radio users in both the national and the local fields. They tend to the conservative side, with a minimum of account shifting, but are prominent in the creation of new commercial programs and ideas, and able new business departments specialize in the development of retail advertisers.
One of the most outstanding jobs of radio promotion ever used anywhere in the country is the drug chain sponsored Cunningham News Ace, a series of 5, 10, and 15-minute newscasts on every Detroit station. These broadcasts have now passed the 75,000 mark, and are still going at the rate of 117 each week. The high mark came in 1946, when the News Ace “came zooming into your home” 185 times every seven days.
Using a unique plan of product manufacturer cooperation, the firm has had unrivaled success in its field. The chain has now expanded to over 100 stores in 17 Michigan cities. It is also a consistent buyer of programs before and after leading sports events, including the Paul Williams Sports Ace before Tiger home games, and Football Panorama in the fall. Larry Michelson, of Simons-Michelson, handles the Cunningham account personally, and is known as one of radio’s strongest boosters in the area.
Each year Cunningham puts on an anniversary sale backed by saturation use of radio. One year it bought all spots available on every Detroit station. Another landmark came when it brought the Don McNeill Breakfast Club to Detroit and broadcast the hour long show on all six of the city’s AM stations.
At the same time, Cunningham jumped into the TV picture as well, sponsoring the area telecast of Cavalcade of Stars in conjunction with nine drug chains in other cities.
Simons-Michelson will celebrate the twentieth anniversary this year of the Leonard N. Simons-Lawrence J. Michelson partnership. One of the foundation stones of the firm has been the all-out effort of both the partners on behalf of every community welfare and public service drive. Invariably, the fund raising drives of Detroit’s charities will list one or the other as publicity and advertising chairman.
Marian Sanders is radio and television director for S-M, assisted by Rudy Simons, son of Detroit’s famous songwriter and band leader, Seymour Simons. These two were thrown headlong into the production of filmed TV commercials when a promised commercial for an early TV client didn’t come through.
Dragging a cameraman with them, the two utilized any props they could to do the job, including Marian’s fiance and her own apartment. The agency became experts on paste-up commercials through clients’ insistence that production costs be held to a minimum, one even offering $20 for the costs on 10 jobs! They still insist that it doesn’t take a lot of money for the small advertiser to get into television if he will only use his budget in the smartest way. MCRFB: to be continued next week . . . .
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This feature is a special Broadcasting series about Detroit radio. This was first released by the publication on August 1, 1949. It will continue as an exclusive presentation every Tuesday on this site throughout August and for two weeks in September, for a total of six weeks.
Originally published in Broadcasting magazine under the title “The Detroit Radio Market,” this extensive article will be presented in six parts, continuing in sequential chapters.
The 1949 article provides valuable insights into the state of radio in Detroit during the late 1940s decade, as it was, then, seven decades ago.
Above article is courtesy freep.com newspaper archive. Copyright 2024.Newspapers.com.
The above featured ‘Motown’ newspaper article (Detroit Free Press) was clipped, saved, and was digitally re-imaged from the credited source by Motor City Radio Flashbacks.
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NEW! A special THANK YOU to Mark Yurko, of Langhorne, PA., for his WJR aircheck contribution for our Motor City Radio Flashbacks airchecks repository.
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“If the day is slipping away from you by early afternoon, Mike Whorf can stop the clock and recapture the excitement of time–past, present and future. His ‘Kaleidoscope’ will take you on a walk through Caesar’s Rome–whirl you back to Detroit’s bootlegging days or capture the moments of Balboa’s first glimpse of the Pacific. Mike Whorf’s Kaleidoscope is the theater of your mind . . . and now it’s a matinee at 1:15 every day on WJR 760 . . . where we couldn’t leave well enough alone!”
WJR Radio 760 [Detroit Free Press] ad, January 5, 1974
Mike Whorf, passed away on November 10, 2020. He was 88.
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New! Newly restored!This selected audio recording was digitally remastered by Motor City Radio Flashbacks.
Compiled by the Music Popularity Chart Dept. of Billboard, from national retail store and one-stop sales reports, and radio airplay reports.
August 1 – The Municipal University of São Caetano do Sul is established in São Caetano do Sul, São Paulo.
August 2 – The magnitude (Mw) 7.6 Casiguran earthquake affects the Aurora province in the Philippines with a maximum Mercalli intensity of IX (Violent), killing at least 207 and injuring 261.
August 5–8 – The Republican National Convention in Miami Beach, Florida nominates Richard Nixon for U.S. president and Spiro Agnew for vice president.
August 11 – The last steam passenger train service runs in Britain. A selection of British Rail steam locomotives make the 120-mile journey from Liverpool to Carlisle and return – the journey is known as the Fifteen Guinea Special.
August 18 – Two charter buses are forced into the Hida River on National Highway Route 41 in Japan in an accident caused by heavy rain; 104 are killed.
August 20–21 – Warsaw Pact invasion of Czechoslovakia: The ‘Prague Spring’ of political liberalization ends, as 750,000 Warsaw Pact troops and 6,500 tanks with 800 aircraft invade Czechoslovakia, the largest military operation in Europe since the end of World War II.
August 24 – Canopus (nuclear test): France explodes its first hydrogen bomb in a test at Fangataufa atoll in French Polynesia.
August 22–30 – Police clash with anti-war protesters in Chicago outside the 1968 Democratic National Convention, which nominates Hubert Humphrey for U.S. president and Edmund Muskie for vice president. The riots and subsequent trials are an essential part of the activism of the Youth International Party.
August 29 – Crown Prince Harald of Norway marries Sonja Haraldsen, the commoner he has dated for 9 years.
Source Credit: 1968 [August] Wikipedia
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Detroit is a city of many stories. It is the story of the gigantic auto plants that are within its boundaries and in the cities that surround it; of the thousands of tool and die shops; of the deep-laden lake freighters hauling iron ore down the river, and coal back up; of the drug industry; the stove works; the deep salt mines on the edge of the city.
But most of all it is the story of rows of homes, each with its backyard and front lawn, where friendly families talk across back fences and by the garages that hold the family cars. For Detroit not only believes in making cars, it also believes in buying them. In 1948 there were 551,000 passenger car registrations in Wayne County, which means that, with a little squeezing, the entire population could have been car-borne. Cars also accounted for the greatest single retail sales total, coming to $440 million.
A retail market the size of Detroit builds big business, and one of the city’s biggest is the mammoth J. L. Hudson Co. – now the largest in gross sales in department stores under one roof. Though it is also a tremendous buyer of white space, Hudson qualifies as one of the oldest consistent radio time buyers in the area.
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For 15 years it has sponsored the early morning Minute Parade on WWJ, devoted to classical and semi-classical music. Another program on the same station is Home Making Highlights, devoted entirely to promotion of the store’s 10th floor where items for the home are sold. Rounding out its AM schedule is the Don Wattrick Sports Show on WXYZ three times per week.
The store waited even less time to get into television. It was one of the first advertisers on WWJ-TV, and its Sketchbook show is the oldest sponsored program in the area, having celebrated its second birthday in May. Still another TV offering is Man’s World on WXYZ-TV, a 15- minute show featuring topics of masculine interest. All of the programs are produced by Wolfe Jickling-Conkey with the exception of Minute Parade which is placed direct. Jim Christensen, radio and television director for the agency, directs them. Ralph L. Wolfe, agency president, heads the Michigan chapter of the AAAA.
But the first and foremost in the Detroit picture are the automobiles, and radio advertising budgets devoted to their sale. The use of radio by the automobile industry has been a sporadic one, marked by fine selection of new programs, developing them into national prominence, and then unexplainedly dropping them in time for some other sponsor to reap the harvest. But there are indications that the picture is changing, and it is perhaps worthy of note that the agencies handling auto accounts, both local and national, are all radio minded. Especially do the motor makers seem intrigued by television, for their cry has always been (even if mistakenly), “We’ve got to show ’em, to sell ’em!”
One of the oldest sponsor-client relationships in Detroit is that of Campbell-Ewald Co. and Chevrolet. At one time this agency had the entire General Motors billing, and when GM decided to split up the business, C-E chose to retain Chevrolet. Radio activity centers on this account, for the agency places time for many of the dealer organizations as well as the manufacturer. Chevrolet has been sponsoring the NBC-TV show, Chevrolet On Broadway, a half-hour drama. In January the auto maker had an all-out spot campaign to introduce new models, using three spots a day on 450 outlets for three consecutive weeks. Some 300 of these were factory buys all over the country, and 150 were dealer purchases in 14 metropolitan areas. Henry G. Little, executive vice president of the agency, handles this account.
The Detroit Chevrolet dealers are quite active, too, using two spots per day on four local stations, plus the Sunday half-hour of Ziv’s Wayne King show. To support the market for trucks, Chevrolet is beginning a spot campaign of indefinite length on 350 stations. Plans call for one spot per day on each outlet. Henry T. Ewald, founder of Campbell-Ewald, is president and chairman of the board. He is also founder of Detroit’s Adcraft Club. Another facet of the Chevrolet story is that of individual dealers. One, Grand River Chevrolet, is using TV spots now, through the W. B. Doner agency, and plans a TV variety show in the fall. Another, P. L. Grissom, is buying the AM broadcasts of the horse races fromDetroit’s Fair Grounds, through Luckoff, Wayburn & Frankel.
Right down the hall in the General Motors Bldg. is the D. P. Brother agency, handling the Oldsmobile account. Olds also is using television, in addition to a steady radio schedule promoting the 1949 Futuramie models. It sponsors the Douglas Edwards news program three times weekly over CBS-TV, utilizing eight stations in a 52-week buy. In addition, 160 AM stations are sharing in a constant campaign of musical spots, featuring the tune that Olds must have given thanks many times for, “In My Merry Oldsmobile.” Mr. Brother is president of the agency, with Clarence Hatch Jr. as executive vice president and account executive on Olds. Carl Georgi Jr., also a vice president, buys all radio time.
Across the street from the General Motors Bldg. in the Fisher Bldg., which houses WJR, is another agency that goes back more than 30 years – MacManus, John & Adams. The late Theodore MacManus, founder of the firm, was voted into advertising’s Hall of Fame at the recent meeting of the Advertising Federation of America, for his services in pioneering in the field of automotive advertising. One of the agency’s auto accounts, Pontiac, just finished a spot campaign on the 1949 model, but future plans have not yet been revealed. Last fall Pontiac dealers bought the AM broadcast of U. of Michigan games on WWJ.
BROADCASTING August 1, 1949
Principal radio buy right now is the Champion Spark Plug sponsorship of Harry Wismer’s Roll Call on 216 ABC stations. John MacManus is account executive of Champion. A local dealer, Packer Pontiac, is sponsoring a 15-minute newscast on WEXL, plus spots on several other stations. Another auto account is Cadillac, but is not a radio buyer. James R. Adams is president and W. A. P. John, who recently hit the pages of the Saturday Evening Post with an article on his recovery from a severe heart attack, is chairman of the board.
Hudson Motor Car Co. has a long history of broadcasting, including such buys as the Paul Whiteman Show. But the company had been out of network shows since 1937’s Kate Smith program until it returned this April with a 513- station, one-time buy of the entire Mutual network to celebrate its 40th anniversary. At the same time the Hudson Dealers of America launched a 700-station spot campaign that is still continuing two weeks out of each month. This cooperative program generally consists of five spots per week per outlet.
In addition, Hudson Dealers of Detroit have just picked up the tab on an across- the-board telecast of live and filmed news over WJBK-TV. The 15-minute program features commentator Larry Ruppel. The factory also is sponsoring five spots weekly on WJBK-TV and three one-minute spots on WWJ-TV and WXYZ-TV. Brooke, Smith, French & Dorrance is agency for Hudson.
The McCann-Erickson Detroit office is origination point for another auto account, Chrysler-Plymouth Dealers, buying Sammy Kaye Showroom on 364 stations, one of the largest groups ever to buy an automotive program.
Automobile plants often use spots to summon men back to work after layoffs caused by strikes or materials shortages. A heavy spot program is used the day before, on a spread of stations, listing those who are to report back and at what time. Briggs Body is a steady user of this idea through McCann-Erickson, as is Ford Motor through J. Walter Thompson. Chrysler Division of Chrysler Corp. right now is using only a one-hour disc jockey show on WJR. Paul Holder handles the C-P dealer program. MCRFB: to be continued next week . . .
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This feature is a special Broadcasting series about Detroit radio. This was first released by the publication on August 1, 1949. It will continue as an exclusive presentation every Tuesday on this site throughout August and September, for a total of six weeks.
Originally published in Broadcasting magazine under the title “The Detroit Radio Market,” this extensive article will be presented in six parts, continuing in sequential chapters.
The 1949 article provides valuable insights into the state of radio in Detroit during the late 1940s decade, as it was, then, seven decades ago.
Above article is courtesy freep.com newspaper archive. Copyright 2024.Newspapers.com.
The above featured ‘Beatles in Detroit’ newspaper article (Detroit Free Press) was clipped, saved, and was digitally re-imaged from the credited source by Motor City Radio Flashbacks.
The above WKNR chart was digitally restored by Motor City Radio Flashbacks
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A sincere thank you, Mrs. Patti Griggs. This featured presentation would have not been possible without your generosity, dedication, and your continuous support.
Above WKNR music chart courtesy of Mrs. Patti Griggs and the George L. Griggs estate.
One Million Pressing Reportedly the Largest Single Order in Business History
NEW YORK — An initial pressing of 1 million albums, reportedly the largest single order in the history of the business, is in the works for “Help!” the Beatles album scheduled to be released by Capitol Records when the United Artists film of the same name opens Wednesday (Aug. ll).
A previous Beatles album, “Beatles VI,” had an initial pressing order of 500,000. The film will be accompanied by a publicity barrage calculated to blast the American public out of its homes and into the movie houses.
In New York, Murray the K will introduce the British group on his hour-long Channel TV show Saturday (Aug. 14). The show will be televised in 40 major markets.
The evening after the telecast, the Beatles make their much-heralded appearance in New York’s Shea Stadium.
Gary Stevens, WMCA disk jockey, is conducting a “Beatles Stakes” contest, with tickets to the Shea Stadium concert as prizes. Here’s how it works: From 7-11 p.m., during Stevens’ show, fans telephone the jockey, guess which Beatle will be talking to them next.
Tapes of individual Beatles will be played on the program. Those who make the correct predictions get pairs of tickets to the concert. END
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Information, credit and news source: Billboard, August 14, 1965
The below featured Capitol Records ‘Help’ LP advertisement was digitally restored by Motor City Radio Flashbacks.
Combination of her emotional style and Bacharach and David’s dramatic material has led to a memorable string of hits
Is there a new wave of R&B singers carrying the ball today? The increasing legion of fans being picked up along the way by slim, svelte, pretty Dionne Warwick might well advance this thesis.
“As far as the newer people go, Dusty Springfield wins by a mile, for my money.
