Murray Kaufman Became Big Apple's Voice of Modern Top 40 Radio Few figures in radio history have left a mark as profound as Murray "the K" Kauf
Murray Kaufman Became Big Apple’s Voice of Modern Top 40 Radio
Few figures in radio history have left a mark as profound as Murray “the K” Kaufman, a visionary disc jockey who defined an era and shaped the soundscape of rock and roll in the United States. Known for his magnetic personality, daring innovation, and relentless passion for music, Murray was more than just a broadcaster—he was a cultural icon who bridged the gap between artists and audiences and helped to elevate rock and roll into the mainstream. From his groundbreaking radio shows to his legendary concerts and connections with music’s biggest stars, Murray “the K” remains a cherished figure in music history.
Breaking Ground in the NYC Airwaves
Murray’s journey into the world of broadcasting began in New York City, where his distinct voice and high-energy style quickly set him apart. Starting at WMCA, he hosted a late-night interview program featuring celebrities like Eva Gabor and Laraine Day, and later an all-pop afternoon show that built his growing reputation. He moved briefly to WMGM, where he further honed his on-air antics, developing the playful persona that would make him a household name.
His big break came at WINS/1010, where he became the host of the now-legendary “The Swingin’ Soiree.” The show, originally aired during late-night hours, transitioned to prime time after the departure of Alan Freed and became a cornerstone of NYC’s radio scene. Murray revolutionized radio with innovative programming, sound effects, jingles, and an engaging, unpredictable style. Under his stewardship, WINS became the first rock station to achieve #1 ratings, earning him a devoted audience and a reputation as a trailblazer.
In the late 1960s, Murray adapted to the rising prominence of FM radio, joining WOR-FM as a program director and DJ. As one of the first FM rock stations, WOR-FM helped define a new chapter in broadcasting, focusing on album-oriented rock music and longer, more immersive programming. Murray was instrumental in shaping this evolution, bringing his unmatched creativity to the FM airwaves.
Brooklyn Fox Theater and the Legendary “Holiday Revue”
One of Murray’s most celebrated accomplishments was his “Holiday Revue” concerts at the Brooklyn Fox Theater, which became legendary gatherings of talent and creativity during the early 1960s. These events showcased an extraordinary lineup of artists and were groundbreaking in fostering racial and genre diversity in entertainment. The 1963 “Holiday Revue,” held on September 4, 1963, was a highlight of Murray’s career, featuring some of the era’s most iconic acts.
The billing included The Ronettes, The Chiffons, Randy and the Rainbows, Jan and Dean, The Tymes, Stevie Wonder, Ben E. King, Gene Pitney, Dionne Warwick, Jay and the Americans, The Miracles, The Angels, The Dovells, Dick and Dee Dee, and others. The vibrant energy and timeless hits, like Be My Baby by The Ronettes and Denise by Randy and the Rainbows, brought audiences together in a celebration of musical innovation. The Brooklyn Fox Theater was more than just a venue—it was a cultural hub that defined the spirit of rock and roll, thanks to Murray’s vision and dedication.
Murray’s “Holiday Revue” concerts were also notable for their groundbreaking approach to live performances. By showcasing a diverse lineup of artists, he broke barriers and fostered a sense of unity among audiences. Between 1960 through 1967, Murray Kaufman produced and promoted 18 concert dates, live, at the Brooklyn Paramount, the Brooklyn Fox Theater, and at several other music venues and theaters in New York City, according to the official Murray “The K” website. His efforts to promote integration within entertainment were revolutionary for their time, making him not just an innovator in music, but also a figure of social significance during the ’60s era and beyond, just the same.
Murray “The K” Kaufman | Brooklyn Fox Theater | September 4, 1963
Audio Digitally Remastered by USA Radio Museum
The Fifth Beatle: Murray’s Bond with The Beatles
In 1964, Murray’s career intersected with one of the most transformative events in music history: The Beatles’ first U.S. tour. As the host of “The Swingin’ Soiree” on WINS, he was among the first American DJs to champion The Beatles, recognizing their potential and promoting their music during the early days of Beatlemania. His friendship with John, Paul, George, and Ringo earned him the affectionate title “The Fifth Beatle.”
During their visit to New York City in February 1964, Murray accompanied The Beatles and featured them prominently on his show, further amplifying their impact on the American audience. He even joined the band on their journey to Washington, D.C., for their historic first U.S. concert. Murray’s enthusiastic support and genuine rapport with the Fab Four were key elements in their meteoric rise in America, making him an integral part of their success story.
A Legacy of Innovation and Passion
Murray “the K” Kaufman was not just a disc jockey; he was an architect of the rock and roll movement and a champion of emerging artists. His role in promoting talents like Dion, The Ronettes, Stevie Wonder, Ben E. King, and Dionne Warwick exemplifies his dedication to fostering creativity and diversity in music. Murray’s groundbreaking approach to broadcasting—blending entertainment, spontaneity, and authenticity—helped redefine the role of a DJ and made him a beloved figure among listeners.
His untimely death at the age of 60 on February 21, 1982, due to lung cancer, was a loss felt deeply by the music and broadcasting communities. Despite his relatively short life, Murray’s contributions were immense, and his legacy endures as a beacon of creativity, passion, and innovation.
Remembering the Radiant Voice
Murray “the K” Kaufman’s story is one of bold ideas and unwavering commitment to the power of music. From his vibrant radio shows and iconic concerts to his friendships with music legends, Murray’s impact transcends generations. The Big Apple was his stage, and he thrived as a voice of the city, shaping the way radio connected with audiences. He remains a shining example of how one person’s voice can rock the world—and inspire countless others to do the same.
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