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Robert W. Morgan was a beloved radio personality, known for his work as the morning show host on 93 KHJ in Los Angeles during the 1960s and 1970s. He was one of the key figures in shaping the “Boss Radio” format, a highly influential and dynamic style that became synonymous with the station during its heyday. Morgan was known for his engaging and energetic personality, often incorporating humor and a friendly, approachable style into his broadcasts.
The station’s programming included extensive music playlists, a strong emphasis on top 40 hits, and catchy jingles (the famous “Boss Radio” jingle became iconic). The sound was edgy, fun, and fast-moving, with DJs like Robert W. Morgan, The Real Don Steele, and Charlie Tuna becoming beloved figures on the airwaves.
While station programmer Ron Jacobs was indeed a key figure in radio consulting during this era and went on to become a successful radio executive (founding Jacobs Media, a leading consulting firm), it was Bill Drake who is most closely associated with the creation of the Boss Radio format at KHJ.
Robert W., as he was also known as, it was his voice and presence that made him a favorite among listeners, helping KHJ become a top-rated station. Morgan’s influence extended beyond just his radio career, as he became a key figure in the pop culture of Los Angeles at the time. He worked with the station for many years before eventually moving into a career in music and voice-over work.
Morgan passed away in 1998, but he left behind a lasting legacy in the world of radio, particularly in the history of Los Angeles radio broadcasting.
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NEW! A special THANK YOU to the 93khjcreator.spring.com for contributing this 1965 KHJ aircheck, which is also now available on their site. We’ve added this aircheck to the USA Radio Museum’s aircheck repository.
AUDIO REMASTERED! This audio recording was digitally enhanced by USA Radio Museum.
Note: A radio re-creation produced by KHJ PD Ron Jacobs, this recording was pressed on vinyl LP and was released by Increase Records in 1970.
Thanks for posting the digitally-enhanced aircheck of Robert W. Morgan from 1965. It’s interesting to hear the “elements” used in the early formulation of Bill Drake’s legendary “Boss Radio” format (including no “20/20 News” within this featured 45 minutes of morning drive-time programming). But reading the accompanying text, there’s reference to KHJ program director “Fred” Jacobs. I may be wrong but I think it should be “Ron” Jacobs.
Thank you, Paul, you are absolutely correct! It was not that other Fred . . . but that other Jacobs who went by the name, Ron, at KHJ! I will make the correction and thank you, for your shared thoughts and comment, as well.