PAMS Introduces New Jingle Package to Kick-Off the '60s Decade The "Radio Comes Alive" jingles for WKBW Buffalo in 1960 were part of the iconic jin
PAMS Introduces New Jingle Package to Kick-Off the ’60s Decade
The “Radio Comes Alive” jingles for WKBW Buffalo in 1960 were part of the iconic jingle packages created by PAMS, a Dallas-based company renowned for its radio jingles. These jingles were designed to give radio stations a distinctive and energetic sound, perfectly complementing their on-air personalities and programming.
WKBW, a prominent station in Buffalo, New York, used these jingles to establish its identity and connect with listeners. The “Radio Comes Alive” package was particularly memorable for its vibrant and catchy tunes, which became synonymous with the station’s brand during that era.
PAMS, Inc., Dallas | Series #15 [ Customs Jingle Package ] | WKBW 1960
Audio Digitally Remastered by USA Radio Museum
Stations in various cities adopted these jingles to create a lively and engaging on-air presence, making them a hallmark of the era’s radio culture. PAMS’ jingles were highly customizable, allowing stations to incorporate their call letters and slogans, which contributed to their widespread appeal.
The “Radio Comes Alive” jingles by PAMS were part of their Series 15, titled “Living Radio,” which was released in 1960. These jingles were designed to reflect the vibrant and dynamic nature of radio during that era.
