Ron Riley, affectionately known as "Ringo Ron," was a prominent disc jockey who became a household name during the 1960s, especially through his influ
Ron Riley, affectionately known as “Ringo Ron,” was a prominent disc jockey who became a household name during the 1960s, especially through his influential tenure at Chicago’s WLS-AM 890. His dynamic presence and deep connection with the burgeoning rock ‘n’ roll scene left an indelible mark on radio broadcasting.
Early Career and Path to WLS
Riley’s foray into radio began in the late 1950s when he won a contest during high school, earning a spot as a high school reporter on WKRS in Waukegan, Illinois. This early exposure paved the way for his first full-time position, where he balanced newscasting duties with hosting a polka music show. His admiration for the vibrant personalities at Milwaukee’s WOKY inspired him to emulate their style, leading to his eventual recruitment by Bartell Broadcasting to work at WAPL in Appleton, Wisconsin. There, he adopted the moniker “Smiley Riley” and later transitioned to WOKY in Milwaukee as the all-night DJ.
After a stint in the Navy, Riley briefly worked at KXOK in St. Louis before moving to Chicago’s WJJD, which had a country format at the time. His big break came in 1963 when he joined WLS-AM 890, a station that was rapidly becoming a powerhouse in Top 40 radio.
The WLS Years: A Rock ‘n’ Roll Revolution
At WLS, Riley’s evening shows resonated with the youth, especially as the British Invasion took hold of America. He was instrumental in promoting bands like The Beatles, earning him the nickname “Ringo Ron.” Riley’s innovative approach included interviewing prominent bands such as The Hollies and Herman’s Hermits, allowing listeners to connect with their favorite artists beyond the music. His efforts culminated in WLS’s sponsorship of The Beatles’ 1965 concert at Comiskey Park, a landmark event in Chicago’s musical history.
Riley’s on-air persona was characterized by playful antics, notably his staged feud with fellow DJ Clark Weber. This lighthearted rivalry, filled with humorous jabs and skits, became a beloved aspect of WLS programming, endearing both personalities to their audience.
Beyond WLS: Continuing the Legacy
After departing WLS in 1970, Riley briefly joined WCFL in Chicago before relocating to Baltimore in 1971, where he served as both an on-air personality and program director at WCAO. His adaptability led him to television in 1976, hosting “Bowling for Dollars” on Baltimore’s Channel 11. This transition showcased his versatility and ability to engage audiences across different media platforms.
Riley’s career further evolved as he became a weather personality, first at Baltimore’s Channel 13 and later at Washington D.C.’s NewsChannel 8, where he worked for 16 years before retiring. His journey from radio to television exemplifies a dynamic career that adapted to the changing landscapes of broadcasting.
Legacy and Impact
Ron Riley’s contributions to radio during the 1960s played a significant role in shaping the era’s music culture. His enthusiasm for emerging artists and ability to connect with listeners made him a pivotal figure in popularizing rock ‘n’ roll. Even after transitioning to television, his influence remained, reflecting a career dedicated to entertainment and communication.
For those interested in experiencing Riley’s broadcasting style, archived recordings from his time at WLS are available, offering a nostalgic glimpse into a transformative period in radio history.
Ron Riley’s legacy as a trailblazer in radio broadcasting continues to be celebrated by those who experienced the vibrant energy he brought to the airwaves during a pivotal time in music history.
Here is an air check of Ron Riley, as heard on January 22, 1968 on WLS in Chicago.
Ron Riley talks about his career and introducing the Beatles to Chicago.
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