PAMS Jingles: Revolutionizing ’60s Radio Industry

PAMS in Dallas “Jet Set” KRIZ 1230 and Radio with New Series 27

The PAMS Series #27, also known as “Jet Set,” was released in 1964. This package combined the power of all-male unison vocals, a soprano voice who sang with the trumpets, and sound effects of the “Jet Set.”

PAMS jingles had a significant impact on radio broadcasting by revolutionizing the way stations identified themselves and engaged with listeners. Here are a few key ways they influenced the industry:

1. Station Identification: PAMS jingles provided a catchy and memorable way for radio stations to identify themselves. This helped listeners remember the station’s call letters and frequency, making it easier for them to tune in again.

2. Branding and Image: The jingles helped stations create a unique brand identity. By using custom jingles, stations could differentiate themselves from competitors and establish a distinct sound that resonated with their target audience.

3. Listener Engagement: The catchy and upbeat nature of PAMS jingles made them enjoyable for listeners. This increased listener engagement and loyalty, as people were more likely to stay tuned to a station that had entertaining and memorable jingles.

4. Top 40 Radio: PAMS jingles played a crucial role in the success of Top 40 radio formats. Stations that used PAMS jingles were often perceived as more exciting and dynamic, which helped them attract and retain listeners.

5. Syndication: PAMS pioneered the concept of jingle syndication, allowing stations across the country to use the same high-quality jingles with customized lyrics. This made it easier for stations to maintain a professional and polished sound without having to produce their own jingles.

Overall, PAMS jingles transformed radio broadcasting by enhancing station branding, listener engagement, and the overall listening experience.

PAMS Series #27 | 1964 | KRIZ 1230

Audio Digitally Remastered by USA Radio Museum

KRIZ radio in Phoenix, Arizona, was a popular Top 40 station during the 1960s. It was known for its energetic and engaging programming, which included a mix of the latest hits, news, and entertaining DJ personalities, including the legendary Jack Frost, Mark James and Don Elliott, to name a few.

In the mid- 1970s, the station was managed by Gary Stevens, of WKNR, WMCA, and later, of CEO Doubleday fame.

KRIZ radio played a significant role in shaping the radio landscape in Phoenix during the 1960s, providing entertainment, news, and a sense of community for its listeners.