The Innovators Who Brought Automation to Modern Radio Programming Drake-Chenault Enterprises, co-founded by Bill Drake and Gene Chenault, was a pio
The Innovators Who Brought Automation to Modern Radio Programming
Drake-Chenault Enterprises, co-founded by Bill Drake and Gene Chenault, was a pioneering radio syndication company in the late 1960s and 1970s. They specialized in creating automated radio formats, including jingles and programming for FM stations. Their innovative approach allowed stations to operate with minimal live staff while delivering polished and professional content. They were particularly known for their Oldies-based formats, which became popular across the United States.
In the early 1970s, as AM and FM stations of all sizes began adhering to FCC rules and adopting large market models, Drake-Chenault significantly expanded into radio syndication. They started offering taped formats to non-RKO stations and established a studio (under Drake-Chenault) at 8399 Topanga Canyon Blvd. in Canoga Park, CA. Their early format offerings included Classic Gold (for KHJ-FM, later KRTH), Solid Gold, Hit Parade, and Great American Country. They also made the original 48-hour History of Rock and Roll, initially created for KHJ, available nationwide, followed by other syndicated “special” programs. The History of Rock and Roll, became a landmark in radio broadcasting. Drake-Chenault’s influence extended beyond individual stations. Their work left a lasting legacy in the industry, shaping the way radio formats were designed and delivered.
One example was the all-automated success of WHNE-FM in Detroit (Monroe, MI). Also known as “Honey Radio,” WHNE was one of the stations that adopted Drake-Chenault’s automated programming. The station’s Oldies format, supported by Drake-Chenault’s expertise, featured a mix of classic hits and jingles that resonated with listeners. When WHND AM first launched in April 1976, its jingle package for the station’s new automated format was produced by Drake/Chenault. Bill Drake provided the taped voiceover between song sets, and stamped the time (on the hour) and the ID introduction, “This is WHNE Birmingham, WHND Monroe,” as part of a rollout for the new “all oldies” format, which was also used by Greater Media stations in Pasadena (KRLA 1110) and Philadelphia (WPEN 950). This collaboration helped WHNE-FM establish its identity and attract a dedicated audience.
Drake-Chenault, Enterprises | Automated Jingles & Radio Demos | 1973
Audio Digitally Remastered by USA Radio Museum | A USARM Note: The voice heard in the automated intros in this Drake-Chenault recording is that of Bill Drake.
Drake-Chenault’s influence extended beyond individual stations, as they also developed syndicated programs like The History of Rock and Roll, produced and in 1969, which became a landmark in radio broadcasting. Their work left a lasting legacy in the industry, shaping the way radio formats were designed and delivered. Drake-Chenault Enterprises had a profound impact on radio broadcasting, particularly during the 1960s and 1970s. Their innovations in automated programming and syndicated formats revolutionized the industry in several ways:
Automation and Efficiency: They introduced automated systems that allowed radio stations to operate with minimal staff while maintaining high-quality programming. This was especially beneficial for FM stations, which often had smaller budgets compared to their AM counterparts.
Polished and Consistent Content: By producing pre-recorded music tapes and formats, Drake-Chenault ensured a seamless and professional sound. Their formats, such as “Solid Gold” and “Classic Gold,” became staples for Oldies stations.
Expansion of FM Radio: As FM radio gained popularity, Drake-Chenault’s automated formats helped stations differentiate themselves from AM programming, attracting new audiences and advertisers.
Syndicated Programming: Their creation of programs like The History of Rock and Roll set a new standard for syndicated radio content, blending entertainment with education and storytelling.
Legacy in Broadcasting: The company’s innovations paved the way for modern radio syndication and automation, influencing how radio is produced and programmed even today.
Bill Drake, born Philip Yarbrough, passed away on November 29, 2008, at the age of 71. Eugene Chenault, passed away on April 17, 2010, at the age of 90.
Both left a lasting legacy in the radio industry through their groundbreaking work with Drake-Chenault Enterprises. Their work not only shaped the sound of radio during their era but also left a lasting impression by their innovative programming and creative sounds they introduced to the broadcasting industry.
