Mike Seltzer is a larger than life, longtime Detroit advertising executive, civic leader, media personality, and one of radio broadcasting’s most pass
Mike Seltzer is a larger than life, longtime Detroit advertising executive, civic leader, media personality, and one of radio broadcasting’s most passionate advocates and historians. Throughout a career spanning advertising, broadcasting, community service, and public life, Seltzer has become a familiar and respected figure in the Detroit media landscape.
Seltzer built his professional reputation in the advertising industry through firms including Seltzer and Associates and SKM Marketing, where he developed creative campaigns, branding initiatives, and promotional strategies for regional and national clients. His innovative approach to marketing and deep understanding of media helped establish him as a prominent Detroit adman.
Beyond advertising, Seltzer has devoted much of his life to public service and community involvement. He served as an elected councilman, is an active Mason, and volunteers for Meals on Wheels, reflecting a long-standing commitment to civic engagement and helping others.
A lifelong radio enthusiast and historian, Seltzer is especially known for preserving and celebrating Detroit’s rich broadcasting legacy. He helped create Detroit’s famed Radio Reunion events, bringing together legendary personalities and fans from the great old days of radio. Today, he continues that tradition by hosting informal mini-reunions at Buddy’s Pizza locations throughout the Detroit area, where broadcasters, listeners, and industry veterans gather once per month to share memories and stories.
Buddy’s Pizza Mini-Detroit Radio Reunion
Seltzer is also the host of The Franklin Show, a video interview series featuring many of radio’s legendary personalities and behind-the-scenes figures. Through these conversations, he has helped document the history and personalities of some of America’s most influential radio stations, including WKNR “Keener 13,” CKLW, WABX, and many others that shaped Detroit’s powerful radio culture.
Mike and Pet host, Franklin
Accompanying him almost everywhere is his beloved dog, Franklin, who has become something of a celebrity himself — attending local events, community gatherings, and serving as the silent but ever present co-host of The Franklin Show. Together, Mike and Franklin have become a familiar and warmly received presence throughout the Detroit area.
Mike and wife, Lori at El Nibble Nook
Known by many as one of radio’s biggest supporters, Mike Seltzer continues to champion the personalities, music, creativity, and memories that made Detroit one of America’s great radio cities.
The Franklin Show continues to get accolades for Mike’s insightful interviews with many of Detroit’s Radio legends. Here, Jim Hampton turns the tables and interviews Mike about his life and career.
Take a look at some other shows dedicated to radio: WRIF and WKNR, and Detroit talent DICK PURTAN.
